How should local SEO agencies price a GEO retainer?

Price from prompt volume, engine coverage, client locations, included implementation hours, reporting depth, and target margin.

What does the GEO retainer calculator estimate?

It estimates monthly price, hours, cost, margin, recommended package, and a proposal-ready scope paragraph.

Should the calculator replace a full audit?

No. Use it after an AI visibility snapshot or audit shows a clear client gap and the likely fulfillment scope.

GEO Catalyst · Free agency tool

Price your GEO retainer in 60 seconds.

Set the scope, see the suggested package, monthly price, hours, and margin — plus a sample SOW paragraph you can drop straight into a proposal. Built for local SEO agencies packaging AI visibility services.

Use the Calculator Read the Playbook

Default package$750–$800/mo

25 prompts · 3 engines · one local client · execution included

Build the scope

Adjust the client profile. The suggested package, pricing, hours, margin, deliverables, and SOW paragraph update live.

Vertical competitiveness

Locations1

Prompts monitored / month25

AI engines covered3

Include executionSource-gap actions + on-page optimization. Turn off for monitoring and reporting only.

Your blended hourly cost$65/hr

Target margin50%

Outputs are market-positioning examples, not fixed pricing. Adjust for deliverable depth, market, and your own delivery costs. Includes a flat $60/month software and tooling allocation per client.

Suggested package

GEO Retainer

Monitoring + execution for a single-location client.

$800per month

$475one-time audit

Estimated hours / month: 5.1 h
Delivery cost incl. tooling: $392
Monthly margin: $408 · 51%

Monthly deliverables

25 prompts monitored across 3 AI answer engines
Competitor recommendation and cited-source tracking
2 source-gap actions
1 AI answer page optimization
White-label monthly report: mention rate, competitor share, work log

Sample SOW paragraph

Agency will monitor 25 commercial prompts across 3 AI answer engines for Client (1 location), track competitor recommendations and the sources influencing AI answers, and deliver 2 source-gap actions and 1 page optimization per month, with a white-label monthly report covering mention rate, competitor share of recommendations, and completed work. AI answers are probabilistic; performance is measured as trend lines over 90+ days.

Run this audit for a real client →Free AI visibility audit — see the sample report before you book.

What it estimates

Turn rough GEO scope into proposal-ready numbers.

Use this calculator to anchor pricing conversations, protect margin, and convert an audit into a recurring AI visibility service.

Retainer price

Estimate one-time audit and monthly retainer pricing from prompt volume, engines, locations, delivery cost, and target margin.

Margin model

See estimated monthly hours, delivery cost, tooling allocation, and whether the scoped package lands under your target margin.

SOW paragraph

Copy a proposal-ready scope paragraph with prompt count, engine coverage, deliverables, and 90+ day trend-line expectations.

Next step

Use the price after the audit reveals a sellable gap.

The calculator works best after an AI visibility snapshot shows which competitors are recommended, which sources shape the answers, and which actions your agency can actually fulfill.

Need the sales motion too?

Read the GEO services playbook for audit-first selling, pricing anchors, QBR packaging, objections, and the first 30 days of client rollout.

Read the playbook